Nvidia has reportedly increased the prices it charges graphics card manufacturers for GeForce GPU and memory kits, raising the possibility of higher retail prices for PC gamers.
According to information obtained by BenchLife, the price adjustment covers GPU kits using both GDDR6 and GDDR7 memory.
The reported increase could affect the RTX 5050 and some RTX 40-series graphics cards that use GDDR6 memory. It could also affect most of the RTX 50 series, which uses GDDR7.
However, the report does not confirm whether the price changes will apply in every region. Nvidia has also not publicly announced the increase.
BenchLife said Nvidia had already increased prices for the RTX 5090 and its China-focused variant in May.
The latest adjustment reportedly applies to other GeForce products.
Add-in-board partners buy kits from Nvidia that include both the graphics processor and memory. These companies then use the kits to manufacture graphics cards that they sell under their own brands.
If Nvidia charges more for these kits, graphics card manufacturers will face higher production costs.
The reported increase is likely connected to rising memory prices.
Demand for memory has increased sharply because of the artificial intelligence boom. AI servers and data centres require large amounts of advanced memory, placing pressure on supplies across the wider technology industry.
Nvidia and its board partners are not protected from these higher costs.
Graphics card manufacturers are also facing rising prices for other components, including printed circuit boards, cooling systems, packaging and smaller electronic parts.
However, the increasing cost of GDDR6 and GDDR7 memory could have the largest effect on graphics card prices.
High GDDR7 prices may also have affected Nvidia’s expected RTX 50 Super graphics cards.
A source cited by VideoCardz claimed that Nvidia had placed the RTX 50 Super series on hold because of the high cost of 3GB GDDR7 memory modules.
The updated cards were previously expected to arrive late this year or early next year.
However, Nvidia has not officially announced the RTX 50 Super series or confirmed that it has delayed the cards.
PC Gamer has tracked the lowest available prices for current-generation graphics cards since August 14, 2025.
Prices remained relatively stable during the latest few months. However, several cards now cost more than they did when the tracking began.
The table below compares prices from the first tracked week with prices from Week 41.
The RTX 5060 Ti 16GB recorded one of the largest increases, rising from $430 to $560.
The RTX 5080 increased by $150, while the RTX 5070 Ti rose by $120.
The RTX 5060 Ti 8GB was one of the few cards to become cheaper, falling from $368 to $330.
The AMD RX 9070 XT and RX 9070 remained unchanged between the first and latest tracked weeks.
It is difficult to determine when higher kit prices will affect consumers.
Graphics card manufacturers may still have older stock purchased before Nvidia’s reported increase. They could continue selling those cards at existing prices until the inventory runs out.
Some manufacturers may also absorb part of the additional cost instead of immediately passing it on to customers.
However, graphics card companies usually maintain limited inventories because the technology market relies heavily on lean, just-in-time manufacturing.
Holding too much stock creates a risk that products will lose value or remain unsold when newer hardware arrives.
As a result, higher component prices could begin affecting newly manufactured graphics cards relatively quickly.
Add-in-board partners may find it difficult to absorb the reported increase because profit margins on graphics cards are often limited.
EVGA cited problems involving costs, profitability, and its relationship with Nvidia when it left the graphics card market. That happened before the current memory shortage.
The situation suggests that other manufacturers may also have limited room to keep prices unchanged when component costs rise.
Framework recently said it would need to increase some prices after a supplier raised memory costs far beyond what the company had expected.
Nvidia has greater purchasing power and larger supply contracts than many smaller hardware companies. It may therefore be in a better position to manage the memory shortage.
However, if the reported GPU kit price increase is accurate, it suggests that higher memory costs are also placing pressure on Nvidia and its graphics card partners.
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