Türkiye’s leading investment holding company Koç Holding’s home appliances subsidiary, Beko has announced a $20 million investment in Dawlance’s refrigerator manufacturing infrastructure, marking a significant step in enhancing the company’s production capabilities.
The ceremony saw the attendance of senior leadership from Koç Holding and Beko, flagship of Koç Group in the consumer durables industry and the parent company of Dawlance, including Polat Şen , the president of Consumer Durables Group at Koç Holding; Zafer Üstüner , the chief commercial officer for Asia, Russia and Sub-Saharan Africa at Beko; Barış Alparslan , the chief financial officer (CFO) at Beko. The inauguration underscores Koç Group’s continued commitment to advancing industrial capability and long-term investment in Pakistan.
During the ceremony Şen said: “Pakistan is a market of significant strategic importance for Koç Group and Beko, with a young and growing population and one of the region’s most dynamic consumer markets. Since 2016, Beko has invested over $375 million in Dawlance and this latest investment is a further demonstration of our confidence in the country. We are combining global expertise with local strength to build manufacturing capabilities, deepen R&D, and drive long-term growth and we remain fully committed to Pakistan’s growth and to the continued development of Dawlance as a world-class production operation.“
The investment will enable Dawlance to adopt advanced production processes, assembly practices and engineering expertise aligned with global standards, marking a significant step toward deeper localisation, platform harmonisation and enhanced product quality. Key focus areas include automation enhancements, workforce capability development, and the integration of international manufacturing practices with local expertise. As a first step of this transformation, Dawlance is expanding its refrigerator portfolio with three new No-Frost and Combi models.
Üstüner said: “Asia is central to Beko’s global growth strategy as Pakistan stands out as a market of real dynamism and opportunity. Through Dawlance, we have a solid foundation, a trusted brand, deep consumer relationships, and a growing manufacturing base. This $20 million investment expands Dawlance’s production capabilities and refrigerator portfolio, reinforcing our ability to deliver products that genuinely meet the needs of Pakistani consumers. Our vision is to make Dawlance the benchmark for appliance manufacturing across the region.“
The investment supports Dawlance’s broader mission of strengthening local engineering talent, modernising industrial infrastructure, and delivering globally aligned products to Pakistani consumers. It also contributes to Pakistan’s industrial development by enhancing local manufacturing capability, reducing reliance on imports and supporting future export opportunities from Pakistan.
Commenting on the occasion, Umar Ahsan Khan, the managing director at Dawlance said, “This investment marks a defining step in Dawlance’s evolution as a manufacturer. With the support of Koç Group and the transfer of world-class technology from Beko, we are building capabilities to deliver globally benchmarked products from Pakistan. It strengthens our foundation for long-term growth while deepening our commitment to quality, innovation and the communities we serve.”
Koç Holding and Beko remain committed to supporting Pakistan’s economic and industrial progress through continued innovation, strengthened local manufacturing and reliable technologies designed to improve everyday life for Pakistani households. Koç Group’s operations play a pivotal role in strengthening economic relations between Türkiye and Pakistan, connected by shared values and strategic partnership. Bilateral trade between the two nations reached approximately USD 1.4 billion in 2024. Both Türkiye and Pakistan are fully committed to further enhancing this collaboration, with the ambitious goal of increasing bilateral trade to USD 5 billion in the near future.
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