More than 1,200 YouTube channels from Pakistan have crossed one million subscribers, while over 60% of watch time on content produced by Pakistani channels now comes from viewers outside the country, according to figures shared by Google. Pakistan-based channels uploaded more than 20 million hours of content over the past year. More than 140,000 channels have crossed 10,000 subscribers, while over 19,000 have surpassed 100,000 subscribers.

Pakistan-based channels uploaded more than 20 million hours of content over the past year. More than 140,000 channels have crossed 10,000 subscribers, while over 19,000 have surpassed 100,000 subscribers.

The international audience spans South Asia, the Middle East, Europe and North America, showing that Pakistani creators are increasingly reaching viewers beyond the local market.

Farhan Qureshi, Google’s Cluster Director for Pakistan, Philippines and Thailand and Frontier Markets, said Pakistani creators are using YouTube to take local culture, creativity and ideas to international audiences while also building businesses, creating employment and contributing to entrepreneurship.

Several Pakistani creators have built large audiences through different content formats.

Shahveer Jaffry, who has close to four million subscribers, produces long-form reality shows with a regular group of friends. His episodes are often 30 minutes or shorter and turn everyday situations and friendships into recurring entertainment formats.

Travel creator WildLens by Abrar has more than 2.2 million subscribers. Its creator, Abrar Hassan, previously worked as an aerospace engineer in Germany’s automotive industry before riding his motorcycle from Germany to Pakistan during the COVID period and documenting the journey.

He later became a full-time creator and has now travelled to more than 90 countries. He is currently partway through a journey from Pakistan to the Americas, producing travel content in Urdu and Punjabi for audiences in Pakistan and across South Asia.

Food Fusion, which launched in 2016, has more than five million subscribers and became the first Pakistani food channel to cross one billion views. Its short, edited recipe videos focus on showing the cooking process rather than lengthy narration, attracting home cooks as well as small food businesses.

Rana Hamza Saif, or RHS, has built an audience of more than 1.6 million subscribers since 2016. His formats include city food tours, “Letting the Person in Front of Me Decide,” and Foodies Carpool.

Educational content is also growing. Minoqtopus, run by Minahil Temur, produces long-form video essays covering technical, social, and cultural topics. Instead of relying on shorter formats, the channel focuses on detailed videos that require more time from viewers.

Entertainment and media commentary has also established a strong audience. Something Haute, co-founded by journalists Aamna Haider Isani and Hassan Choudary, covers Pakistani television, film and fashion through drama reviews, celebrity interviews, and industry discussions.

The channel was among the early platforms to make drama reviews a mainstream YouTube format in Pakistan and has built audiences both within the country and among overseas Pakistanis.

With new channels continuing to emerge and established creators expanding into different formats, the latest figures show that Pakistan’s YouTube ecosystem is increasingly reaching audiences well beyond the country’s borders.

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