Salaam Cola, the halal-certified soft drink brand founded by British-Pakistani entrepreneur Aykiz Shah, has officially launched in Pakistan as it continues its rapid international expansion.
The brand first entered the market in Ireland in late 2023 and has since expanded across multiple countries, including the UK, US, France, Germany, Singapore, and Malaysia.
Founded by 27-year-old Aykiz Shah, Salaam Cola has positioned itself as more than just another beverage label. The brand has gained attention for tying its commercial identity to humanitarian causes, particularly support for conflict-affected Muslim communities, with Palestine emerging as a central part of that message.
The company says 10 percent of its earnings are allocated to relief efforts in places including Palestine, Syria, Yemen, and Lebanon. Through its charitable model, the brand says it has already contributed to projects involving education, healthcare, shelter, food support, and reconstruction work.
That cause-led image has helped set Salaam Cola apart from traditional cola brands and has made it particularly visible among consumers looking for products that align with their political, ethical, and religious values.
In addition to its messaging, the brand is also trying to compete on product quality. Salaam Cola is marketed as halal-certified, made with cane sugar instead of high-fructose corn syrup, and designed to offer a smoother taste profile than mainstream soft drinks.
Its official launch in Pakistan comes at a time when the country’s beverages market is already seeing stronger interest in local and alternative cola brands. But Salaam Cola enters with a different pitch, combining soft drink branding with identity, activism, and ethical consumption.
That could give it a clear opening in Pakistan, where public support for Palestine remains high and consumers have become increasingly responsive to brands associated with causes beyond business.
The company currently manufactures its products in Turkey and has indicated that it may set up regional production centers in future to improve supply chains and lower costs. If that model eventually includes Pakistan, it could strengthen the brand’s local presence further.
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