Adobe has opened the public beta of Firefly AI Assistant inside Adobe Firefly, adding a chat-based creative agent to its AI studio.

Firefly AI Assistant is designed to turn text prompts into multi-step creative workflows across Adobe software.

Users can describe the result they want in natural language, while the assistant coordinates the required tools across Adobe Photoshop, Adobe Lightroom, Adobe Premiere Pro, Adobe Illustrator, Firefly, and other Creative Cloud apps.

Adobe said the system is powered by its Creative Agent technology and can handle a range of creative tasks.

These include turning product photos into social media assets, building mood boards from creative briefs, refining headshots, preparing product mockups, creating multiple social media versions, and carrying out batch edits.

The assistant gives users access to more than 60 professional tools such as Generative Fill, Auto Tone, Remove Background, Vectorize, and Presets.

It supports creation and editing across photos, videos, and design assets.

Adobe said a major part of the update is workflow transparency.

Users can view the editing process step by step, refine the results, redirect the assistant, or manually take control at any stage.

Completed files can be saved directly to Creative Cloud storage for use across Adobe applications.

Adobe said a social media creator can upload one image and request versions optimized for Instagram, TikTok, Snapchat, and Facebook.

The assistant can adjust crops and layouts while preserving the original composition.

Adobe also said a designer can upload a logo and packaging image, then ask the assistant to place the design onto a product by adjusting scale, lighting, alignment, and perspective. Follow-up prompts can be used to refine the final result.

The feature is rolling out globally and is available to users on Creative Cloud Pro and paid Firefly plans, including Pro, Pro Plus, and Premium tiers.

Adobe said it is also working to bring its creative agent technology to third-party AI platforms, including Anthropic’s Claude.

During the public beta, eligible users will receive daily refreshed generative credits for Firefly AI Assistant use.

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