برطانيه جي مقابلي واري واچ ڊاگ گوگل کي وڌيڪ شفافيت مهيا ڪرڻ جو حڪم ڏنو آهي ته ان جي ڳولا جي درجه بندي ڪيئن ڪم ڪري ٿي، نون ضابطن جي حصي جي طور تي آمريڪي ٽيڪني ديو جي شعبي ۾ تسلط بابت خدشات کي حل ڪندي.
مقابلي ۽ مارڪيٽ اٿارٽي (سي ايم اي) اربع تي چيو آهي ته گوگل لازمي معيار کي استعمال ڪندي نامياتي ڳولا جي نتيجن کي درجه بندي ڪرڻ گهرجي، درجه بندي جي چوڌاري شفافيت کي وڌايو، واضح شڪايت جي عمل کي متعارف ڪرايو ۽ صارفين کي انهن جي ڳولا ڊيٽا کي بااختيار ٽئين پارٽين ڏانهن منتقل ڪرڻ جي اجازت ڏئي.
Under the new requirements, Google must rank results using “objective and non-discriminatory criteria” and give businesses more information about how rankings work.
CMA Executive Director Digital Markets Will Hayter said that “step by step, we’re ensuring that Google’s search services work better for businesses and consumers across the UK.”
“Search is a vital gateway for businesses in the UK to reach customers, and clearer, predictable and more transparent ranking systems could give them greater scope to expand and invest,” Hayter said.
The new measures build on existing requirements announced by the regulator earlier this month, which enable publishers to prevent their content from being used to power Google’s AI features.
The CMA designated Google with “strategic market status” last year, subjecting it to special requirements under new targeted measures focused on technology giants.
گوگل وٽ ڇهه مهينا آهن منصفانه درجه بندي جي گهرج کي لاڳو ڪرڻ لاءِ، ۽ ٽي مهينا آهن ڊيٽا پورٽيبلٽي جي گهرج لاءِ، سي ايم اي چيو. يو ايس ڪمپني 90 سيڪڙو کان وڌيڪ برطانيه جي ڳولا سوالن جي حساب سان.
The UK adopted a new digital markets competition regime in January 2025, allowing the CMA to take targeted and proportionate action to improve competition in digital markets.
Earlier this week, British Prime Minister Keir Starmer announced a ban on social media sites for under-16s as the United Kingdom plans to join a growing list of countries that place online restrictions on children.
As well as a ban on sites such as TikTok, Snapchat and Instagram, he said his government would take action against gaming and livestreaming services that allow children to talk to strangers.
