The sacred month of Muharram has brought a sudden surge in catering services and sales of earthenware across different parts of the country, driven by large congregational gatherings and sabeels.
Food service providers report increased activity near majalis and water distribution points, where arrangements for meals and drinks are made for large crowds.
This seasonal demand has significantly boosted small-scale caterers and local vendors.
Clay pot makers have also seen higher sales, as traditional earthen vessels remain widely used for cooling and distributing water at sabeels, reflecting both cultural practice and continued community traditions.
Caterers say they are working extended hours to manage large-scale food preparation and timely distribution during ongoing religious gatherings throughout Muharram.
Several active on-ground arrangements have been installed across major cities, with small and medium businesses engaged in meeting rising demand for both live events and online services.
Overall, Muharram continues to generate strong seasonal economic activity for catering services and traditional artisans, while supporting long-standing cultural and religious practices of service and hospitality.
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