Amtul Baweja and Fahad Tariq — the content creator duo behind the vlog Patangeer — are set to host the inaugural edition of the Pakistan Influencer Awards.
In a reel shared on their Instagram page, Baweja said the couple had spent eight years in content creation, becoming part of “an incredible community” of digital creators and influencers.
She said they didn’t know then that “one day, we’d be standing on stage, representing this very community and hosting the first Pakistan Influencer Awards.”
The content creator said the initiative was driven by the industry and that it is “a great way to acknowledge Pakistani content creators and the work we’ve done in the past years.”
The Pakistan Influencer Awards are scheduled to be held on November 7. At an event on July 27, the initiative’s chief curator, Talha Asim, said they wanted to set some “guardrails” and build a “culture” for content creation to thrive in Pakistan.
Over 30 different awards will be given out, including Creator of the Year and Emerging Creator awards for Instagram, TikTok and YouTube.
Separate category awards will be given to creators for their work in areas like lifestyle, beauty, fashion, travel, fitness, entertainment, gaming, parenting, music and many more.
The awards will be given based on the results of an extensive process. The top 20 creators qualifying for each award will be filtered through an algorithm — with a market survey conducted to validate the results — after which a jury of established content creators will choose the top 10.
A second jury of marketing and advertising professionals will then select the top five, after which the names will be put to a public vote, expected to be held online in October.
